Social engineering happens when an attacker exploits social media information in an attempt to gain trust from a victim.
An attacker may browse your Facebook profile and see your post about your son or daughter's youth sports program. The attacker then finds your personal email and sends you a targeted email message offering an amazing deal on a sports product. This email contains a link to something you might find interesting, you click on it, and malware is installed on your computer.
This story, or something similar to it, occurs every day. According to Securelist.com, over 60% of email falls into this SPAM category.
To protect yourself, take some time and obscure your online presence by implementing recommended security features and removing public access.
Here are directions for securing your information on the most popular social sites: